Swift Hosting

Powerful Visitor Statistics/Analysis

We use Urchin 6 on all our servers which is an extremely powerful analysis tool you can use to understand the traffic to your website. Here are some of the key features:

Site Overlay
Visual representations of customer click paths, conversion metrics.

Advanced Visitor Segmentation
New vs returning visitors – who converts better? You can analyze visitor behaviour on the basis of everything including referring source/site, language, geographical location.

Geo-Targeting
You can now drill down and see exactly what cities your traffic is coming from, if you did a marketing campaign in a Manchester you’ll be able to see just how successful it was at bringing new visitors to your website.

Funnel Optimization
Eliminate conversion bottlenecks, and reduce the number of potential customers that drift away.

Complete Conversion Metrics
See your ROI, revenue per click and average visitor value.

Visitor History Drilldown
Get down to the click-paths of individual visitors and see what traits your best customers have in common.

UK Companys that use Urchin
software include:

• The BBC
• British Telecom
• The UK Patent Office
• Fujitsu UK
• Guardian Media Group
• Marvey Nichols
• Lloyds Insurance
• Vodafone
• The Royal Albert Hall